top of page

10 Best SEO Tools Every Beginner Should Use in 2024

Visibility is everything, especially for businesses. Did you know nearly 70% of online journeys start with a search engine? That's a huge pool of potential customers who could be searching for exactly what you offer, but only if your website shows up in the top search results.

Here's the kicker: the top result gets 10 times more clicks than the 10th. Definitely, SEO (search engine optimisation) is your golden ticket to drawing in those eager customers and boosting your sales. Ready to dive in? We've got the top 10 SEO tools for 2024 all lined up to help you grow your business like never before.

Why Invest in SEO Tools?

SEO involves a multi-faceted approach, and tools streamline this process by simplifying website optimisation and providing valuable data. They offer insights on

  • Keyword popularity

  • Competitor strategies

  • Website performance

With these data-driven insights, you can craft a winning SEO strategy and watch your website climb the search engine rankings effectively.

Best Free SEO Tools in 2024

Google Search Console

Google Search Console is a free, must-have tool that helps you understand how Google views your site. It's perfect for spotting issues that could impact your ranking. It also provides insights into your site's performance.

  • Price: Free

  • Features: Site performance tracking, search traffic analysis, issue detection and alerts, and insights into Google's indexing of your site.

  • Great for: Business owners, startups, and SEO professionals looking to optimise their site's visibility in Google searches and monitor their site's health.

Google Analytics 

Google Analytics ​​goes deeper into analysing how users interact with your site. It's invaluable for understanding visitor behaviour and traffic sources, which can guide your content and SEO strategy. 

  • Price: Free

  • Features: In-depth analysis of user interaction, visitor behaviour, and traffic sources.

  • Great for: Businesses seeking to understand audience needs and optimise their content and SEO strategies.

Wordstream Free Keyword Tool

Wordstream Free Keyword Tool is a straightforward option for generating keyword ideas and understanding search volumes and competition. It's particularly user-friendly for beginners, making it a great starting point for startups looking to dive into SEO and find opportunities to attract more traffic.

  • Price: Free

  • Features: Keyword idea generation, search volume, and competition analysis.

  • Great for: Beginners and startups entering the SEO space.

Answer the Public

Answer the Public is a free tool that generates content ideas from search queries, helping you create relevant and engaging content for your audience. It's particularly useful for startups looking to establish thought leadership and connect with their audience through valuable, search-optimised content.

  • Price: Free

  • Features: Content idea generation based on search queries.

  • Great for: Startups establishing thought leadership with engaging content.

PageSpeed Insights 

PageSpeed Insights analyses your website's loading speed and offers recommendations to improve it. Fast loading times are crucial for user experience and SEO, making this tool essential for businesses aiming to keep their website performance optimal and reduce bounce rates.

  • Price: Free

  • Features: Website loading speed analysis and improvement suggestions.

  • Great for: Ensuring optimal website performance and user experience.

Best Paid SEO Tools in 2024


Ubersuggest combines free and paid features to provide keyword discovery and SEO insights. It's a valuable resource for understanding how to optimise your content and strategy to meet the needs of your target audience. For new businesses, Ubersuggest is an accessible way to start exploring SEO without a significant initial investment.

  • Price: Starts at $12 monthly

  • Features: Keyword discovery, SEO insights.

  • Great for: New businesses exploring SEO without a large upfront investment.


This comprehensive toolkit offers a comprehensive suite for SEO, including keyword research, site audits, and competitor analysis. It's particularly useful for businesses looking to gain an edge over competitors by understanding their backlink profiles and the keywords they rank for. Ahrefs can help pinpoint what's needed to improve your search visibility and drive more targeted traffic to your site.

  • Price: Starts at $99 monthly

  • Features: Keyword research, site audits, competitor analysis, backlink tracking.

  • Great for: Businesses aiming to surpass competitors and enhance search visibility.


SEMRush provides extensive capabilities to evaluate your site's search performance and benchmark against competitors. With its keyword research and tracking features, startups can identify new opportunities and monitor trends over time. 

  • Price: Starts at $129.95 monthly

  • Features: Site search performance evaluation, keyword research, trend monitoring.

  • Great for: Startups and businesses focusing on market positioning and SEO optimisation.

Moz Pro

Moz Pro offers a robust set of tools for site audits, backlink analysis, and keyword recommendations. It's designed to help businesses improve their search rankings and online visibility. Moz Pro is especially beneficial for startups looking for detailed insights into SEO metrics and actionable advice on enhancing their web presence.

  • Price: Starts at $99 monthly

  • Features: Site audits, backlink analysis, keyword recommendations.

  • Great for: Startups and companies needing detailed SEO insights and improvement strategies.

Surfer SEO

Surfer SEO uses AI to analyse and compare your content against competitors, offering recommendations for optimisation. This tool is key for businesses focused on content marketing, helping ensure your articles and web pages are fully optimised for search engines and readers alike.

  • Price: Starts at $89 monthly

  • Features: AI-driven content analysis and optimisation recommendations.

  • Great for: Content-focused businesses aiming for optimised web presence.

Top 10 SEO Tools for Beginners in 2024

We get it — finding the perfect SEO tools can be a headache! That's why we put together this handy table of the best beginner-friendly SEO tools. Bookmark it for easy reference whenever you need it!




Great For

Google Search Console


Site performance tracking, search traffic analysis, issue detection and alerts

Business owners, startups, SEO professionals

Google Analytics


In-depth analysis of user interaction, visitor behaviour, traffic sources

Businesses understanding audience needs

Wordstream Free Keyword Tool


Keyword idea generation, search volume, competition analysis

Beginners, startups entering SEO

Answer the Public


Content idea generation based on search queries

Startups establishing thought leadership

PageSpeed Insights


Website loading speed analysis and improvement suggestions

Optimal website performance, user experience


Starts at $12 monthly

Keyword discovery, SEO insights

New businesses exploring SEO


Starts at $99 monthly

Keyword research, site audits, competitor analysis, backlink tracking

Businesses enhancing search visibility


Starts at $129.95 monthly

Site search performance evaluation, keyword research, trend monitoring

Startups, market positioning and SEO optimisation

Moz Pro

Starts at $99 monthly

Site audits, backlink analysis, keyword recommendations

Startups, detailed SEO insights and strategies

Surfer SEO

Starts at $89 monthly

AI-driven content analysis and optimisation recommendations

Content-focused businesses

How to Pick the Best SEO Tool for You

With so many options available, choosing the right SEO tool can feel like a daunting task. Here are some key factors to consider:

1. Your Needs and Goals

Defining your SEO goals is crucial for choosing the right tools and strategies. Ask yourself:

  • What are your primary SEO objectives? Do you aim to:

  • Increase website traffic and attract more visitors?

  • Rank higher for specific keywords relevant to your target audience?

  • Develop effective lead generation SEO strategies to convert website visitors into leads and customers?

  • Boost your local SEO presence and reach potential customers in your area?

  • What is your current level of SEO knowledge? Choose tools that cater to your skill set. Opt for user-friendly interfaces and tutorials if needed to ensure you can effectively utilise them.

By understanding your specific goals and skill level, you can select the best SEO tools to empower your online presence and achieve your desired outcomes.

2. Budget

SEO tools range from free to premium options with varying features and functionalities. Remember, SEO is an investment that can yield significant returns in terms of improved website traffic, leads, and sales. Consider your budget and prioritise features relevant to your needs, ensuring they directly contribute to your SEO goals. Many tools offer free trials, allowing you to test them before committing.

Pro Tip: Partner with an SEO agency for maximum ROI. SEO costs in Australia can vary depending on the agency's experience, the scope of services offered, and the size of your website. However, investing in a qualified SEO agency like JRNY Digital can be a strategic decision, potentially yielding a significant return on your investment in the long run.

3. Website Platform

Some SEO tools integrate better with specific website platforms like WordPress or Shopify. Ensure the tool you choose is compatible with your website platform for seamless integration.

4. Features

Review the features offered by each tool and prioritise those essential for your goals. Consider features like keyword research, competitor analysis, backlink monitoring, on-page optimisation assistance, and content creation tools.

5. User Reviews and Ratings

Read user reviews and ratings to gain insights into the effectiveness and user experience of different tools. This can help you narrow down your choices and select a tool that meets your expectations.

Pro Tip: Partner with JRNY Digital for the Best SEO Results!

These tools are a great starting point, but SEO can be complex. For businesses seeking advanced strategies and ongoing support, partnering with an SEO agency can be a smart choice.

At JRNY Digital, we offer in-depth analysis, personalised strategies, and expert support to maximize your website's visibility and achieve your SEO goals. Our team will guide you through every step, ensuring a strong and vibrant online presence.

Frequently Asked Questions

What are SEO tools?

SEO tools are software applications designed to help website owners and marketers improve their website's search engine ranking and visibility. They provide various features to analyse website performance, identify and research keywords, track competitor strategies, optimise content, and build backlinks, ultimately helping websites rank higher in search results and attract more organic traffic.

How do you choose the best SEO tools for beginners?

Choosing the best SEO tool as a beginner depends on several factors:

  • Your needs and goals: What aspects of SEO do you want to focus on?

  • Your budget: Free and paid tools are available, each offering different features.

  • Your skillset: Choose user-friendly tools with tutorials if you're new to SEO.

  • Your website platform: Ensure compatibility between the tool and your platform.

What is an SEO crawler?

An SEO crawler is a software programme that scans and analyses websites to gather information about their content, structure, and technical SEO health. This information can be used to identify potential issues that might be hindering your website's search engine ranking and suggest ways to improve your website's SEO performance.



bottom of page