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Asēdos Perfumes - Case Study

The challenge

Asēdos specialises in world-class perfume & perfume oils, hand-blended to perfection and artistically inspired by familiar designer scents you know and love. With years of experience and dedication, Asēdos create that same designer scent that you already know and love, for a fraction of the price. Although they found a gap in the market, they were a relatively new business and had limited experience with digital marketing. They have product-market fit but need the expertise to scale, fast. That's when Asēdos contacted JRNY Digital.

Key problems

  • No extensive experience with scaling social media advertising campaigns

  • Brand new business with not a lot of online visibility

  • Need help scaling the business

Our approach

Develop thumb-stopping ad creatives, create highly converting Facebook Ads, Instagram Ads and Tik Tok Ads and build out the email marketing system. Additionally, split-test different audience segments to identify the most profitable ad sets to allocate ads budget to.

The solution consisted of

  • Ad Copy and Creative Development

  • A/B Split Testing and Audience Segmentation

  • Website Conversion Rate Optimisation

  • Facebook Ads/Instagram Ads, Tik Tok Ads and Google Ads Campaign Build and Management

  • Email Marketing Automation Setup

The Results Within 2 Months

✅ Revenue increased: 420.27%

✅ Returning customer rate increased: 23%

✅ Conversion rate increased: 88%

The team at Asēdos never thought they could grow this quickly within a few months and now setting their sights on getting to the 6-figure per month mark. Just goes to show that even a brand new business with a great product and an excellent marketing strategy can achieve great things in a short amount of time.

If you're looking to get results like these, schedule in a free strategy consultation with us now!



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