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Becker Watt Lawyers - Case Study

The challenge


Becker Watt Lawyers is a reputable and well-established law firm known for its expertise and dedication in providing comprehensive legal services to individuals and businesses. With a team of experienced attorneys and legal professionals, the firm operates with a commitment to excellence, integrity, and personalized client representation. Becker Watt Lawyers has been serving clients for several years, earning a strong reputation for their professionalism and successful legal outcomes. The firm's diverse portfolio of legal services covers a wide range of practice areas, catering to the legal needs of both individual clients and corporate entities.


Despite their solid reputation and expertise in the legal field, Becker Watt Lawyers was facing a significant challenge in reaching their target audience effectively and standing out in a competitive market. The firm's marketing efforts have not been yielding the desired results, and they are struggling to attract new clients and expand their client base.


Our client had suspicions that their previous agency wasn't giving them the service that they had promised. They felt like they were being taken for a ride. That's where JRNY Digital stepped in to help.


Key problems

  • Previous agency was not delivering results

  • Conversion tracking was incorrect, resulting in 1,408 fabricated leads in the ad account

  • Over $170k in ad spend to date with 1,000's of fake conversions in the account

  • Cost per lead was too high

  • Not generating enough leads



Our approach


The solution consisted of

  • Landing Page Development to ensure congruency and a seamless user experience for potential customers looking for law services

  • Fixing attribution and conversion tracking to ensure accurate data and insights

  • Custom reporting dashboard for transparent campaign reporting

  • Re-structuring the Google ads campaign to target only high-intent searches and advanced bid adjustments to only bid for keywords with the highest possible chance of converting

  • Running a Facebook Ads remarketing campaign to stay-top-of-mind and re-engaged website visitors that didn't convert

The Results


✅ 13.74% landing page conversion rate

✅ Average cost per lead of $105.47 in the law industry (200% decrease cost per lead year-on-year)

✅ Increased lead quantity by 400% year-on-year

✅ Accurate data and insights

✅ Highly relevant and high quality leads


If you're looking to get results like these, schedule in a free strategy consultation with us now!

READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

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