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Hunter Broking Group - Case Study

The challenge

Hunter Broking Group was founded in 2018 with a vision to make insurance an enjoyable and reliable process for businesses. In just 18 months, the company has established itself as a recognized Insurance Brokerage in the western corridor of Brisbane. Realising the potential impact of organic search visibility on their business growth, Hunter Broking Group sought the expertise of JRNY Digital, a renowned performance marketing agency. With a track record of delivering exceptional results, JRNY Digital was entrusted with the task of developing and implementing a strategic SEO campaign to drive targeted traffic to Hunter Broking Group's website.

Key problems

  • Technical SEO issues found on the website

  • Not appearing on Google locally

  • Content rich website but ineffectively linked

  • Very minimal featured Snippets

  • Few domains linking back to the website

  • Technical issues affecting site crawlability and indexing

  • Low visibility for service-based keywords in Brisbane

  • Consolidating and interlinking content on the website

  • Low brand presence on the SERPs

  • Low domain authority through backlinks

We saw technical SEO issues affecting website performance, low visibility for service-based keywords in Brisbane, limited brand presence on the SERPs, and a scarcity of linking domains. These challenges impacted their online performance, authority, and visibility.

Our approach

Our approach to help Hunter Broking included heavily focusing on optimising the website as an authority in it’s industry as well as the local area of Brisbane.

The solution consisted of

  • Detailedly optimising the website’s technical to maximise page crawl depth and indexing of key pages

  • In-depth keyword research to identify local keywords with high potential search volumes

  • Optimising the GBP to reflect the website’s location and target radius

  • Link building through guest posting, press releases and local citations to grow overall domain authority and local relevance.

The Results

We achieved impressive results, including increased organic sessions by 78%, conversions by 45%, securing position #5 on page 1 for "insurance broker Brisbane," obtaining featured snippets, and acquiring 108 linked domains through successful link building efforts.

✅ 78% increase in organic sessions & 45% increase in conversions

✅ Keyword focus “insurance broker brisbane” achieved position #5 on page 1 of Google

✅ Attained featured snippets on informational pages

✅ Attained 108 linked domains through link building

If you're looking to get results like these, schedule in a free strategy consultation with us now!



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