The challenge
Hunter Broking Group was founded in 2018 with a vision to make insurance an enjoyable and reliable process for businesses. In just 18 months, the company has established itself as a recognized Insurance Brokerage in the western corridor of Brisbane. Realising the potential impact of organic search visibility on their business growth, Hunter Broking Group sought the expertise of JRNY Digital, a renowned performance marketing agency. With a track record of delivering exceptional results, JRNY Digital was entrusted with the task of developing and implementing a strategic SEO campaign to drive targeted traffic to Hunter Broking Group's website.
Key problems
Technical SEO issues found on the website
Not appearing on Google locally
Content rich website but ineffectively linked
Very minimal featured Snippets
Few domains linking back to the website
Technical issues affecting site crawlability and indexing
Low visibility for service-based keywords in Brisbane
Consolidating and interlinking content on the website
Low brand presence on the SERPs
Low domain authority through backlinks
We saw technical SEO issues affecting website performance, low visibility for service-based keywords in Brisbane, limited brand presence on the SERPs, and a scarcity of linking domains. These challenges impacted their online performance, authority, and visibility.
Our approach
Our approach to help Hunter Broking included heavily focusing on optimising the website as an authority in it’s industry as well as the local area of Brisbane.
The solution consisted of
Detailedly optimising the website’s technical to maximise page crawl depth and indexing of key pages
In-depth keyword research to identify local keywords with high potential search volumes
Optimising the GBP to reflect the website’s location and target radius
Link building through guest posting, press releases and local citations to grow overall domain authority and local relevance.
The Results
We achieved impressive results, including increased organic sessions by 78%, conversions by 45%, securing position #5 on page 1 for "insurance broker Brisbane," obtaining featured snippets, and acquiring 108 linked domains through successful link building efforts.
✅ 78% increase in organic sessions & 45% increase in conversions
✅ Keyword focus “insurance broker brisbane” achieved position #5 on page 1 of Google
✅ Attained featured snippets on informational pages
✅ Attained 108 linked domains through link building
If you're looking to get results like these, schedule in a free strategy consultation with us now!
