Naudic - Case Study

The challenge


Founded in 2008, Naudic is an Australian designed clothing label aiming to make women's fashion playful and brave. Through their unique collection of cultural prints and vibrant colours, Naudic's designs can be seen across the USA, South Africa, Australia, and New Zealand, making Naudic an international clothing line with global appeal. However, until recently, their business predominantly operated as a Brick & Mortar store. When the COVID-19 pandemic hit, they were forced to transition online to boost their sales. After working with many different digital marketing agencies with no luck on results, they were desperate to find a performance marketing agency to help them scale. That's when the team at Naudic contacted JRNY Digital.


Key problems

  • Previous digital marketing agencies weren't able to drive results for the business

  • Lack of online sales

  • Having trouble transitioning from traditional brick and mortar store to eCommerce

  • Scaling the business profitably using paid advertising and digital marketing activities

  • Lack of strategic marketing direction in terms of resource allocation

Our approach


Our approach focused on leveraging the brand and pulling all the levers we could to drive more acquisition on the front-end but also increase the lifetime value of each customer on the back-end. Within a few weeks of coming on board, we revamped and optimised their current Facebook Ads & Instagram Ads + Google Ads campaign to drive more high-quality traffic, improved the Shopify website through conversion rate optimisation to convert more users and set up automated email marketing systems to nurture new leads and drive customer retention.


The solution consisted of

  • Develop a highly optimised Facebook Ads + Instagram Ads campaign & Google Ads Campaigns

  • Website conversion rate optimisation to improve conversion rates

  • Email marketing automation setup

The Results


✅ Revenue: $95,970.15

✅ Ad Spend: $3,501.76

✅ ROAS: 27.40

✅ Increase in revenue from previous month with the same ad spend: $43,929.72



Within the first month of working with the team at Naudic, we were able to hit a record-breaking revenue month of $95,970.15. Furthermore, we were able to continue this trend and consistently cross the 6-figure per month market several months in a row.


Emma Puttick

Founder at Naudic



The brand has now gone to new heights and the team at Naudic are now super optimistic about the growth in the next 12 months. With big plans in the future, JRNY Digital will be onboard long term and helping them achieve all their growth goals.


If you're looking to get results like these, schedule in a free strategy consultation with us now!

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