The challenge
Salon Supplies & Furniture prides itself on being a leading provider of top-quality salon equipment and furnishings, boasting years of industry expertise that has made it synonymous with innovation, craftsmanship, and exceptional customer service. Salon owners, stylists, and aestheticians worldwide rely on this reputable brand to elevate their businesses to new heights, setting new standards of excellence in the industry.
Key problems
Low click-through rates (CTR) on their paid advertisements.
High cost per click (CPC) leading to increased advertising expenses without a corresponding increase in conversions.
Poorly targeted ads, reaching the wrong audience and failing to attract potential customers.
Ineffective ad copy and creatives that did not resonate with the target audience.
Lack of tracking and analytics to measure the performance of their paid advertising campaigns.
Competing against larger, more established competitors in the same industry, struggling to gain visibility and market share.
Difficulty in identifying the most effective advertising platforms and channels for their specific niche.
Inconsistent branding across different paid advertising platforms, leading to confusion and reduced brand recognition.
Limited understanding of the target audience's behavior and preferences, resulting in suboptimal ad placements and messaging.
Inability to optimize and adjust their advertising strategy in real-time, leading to missed opportunities and inefficient spending.
Our approach
Given we didn't have a substantial amount of budget and were competing with larger competitors in the marketplace, we devised a strategic approach to optimize the return on investment from paid advertising by focusing on lead generation, email automation, and remarketing.
The solution consisted of
Lead Generation Ads:
Identified and targeted specific audience segments most likely to be interested in salon supplies and furniture.
Crafted compelling and visually appealing lead generation ads to capture the attention of potential customers.
Utilized data-driven insights to refine ad targeting and placement, ensuring the ads reached the right audience.
Email Automations:
Implemented sophisticated email marketing automations to follow up with the leads generated through the lead generation ads.
Segmented the leads based on their interests and behavior to personalize the email content for higher engagement.
Sent automated product catalogues showcasing the diverse range of salon supplies and furniture, enticing recipients to explore the offerings.
Remarketing:
Leveraged remarketing techniques to stay top-of-mind with potential customers who had previously interacted with the brand.
Set up strategic remarketing campaigns across various platforms to remind the leads about Salon Supplies & Furniture and their products.
Employed tailored messaging and promotions in the remarketing ads to encourage conversions and repeat visits.
The Results
✅ Record-breaking revenue months
✅ 1,698 Leads
✅ $6 cost per lead
✅ 4.4 MER from upfront advertising spend
If you're looking to get results like these, schedule in a free strategy consultation with us now!
