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Skol Beard Co - Case Study


The challenge


In a world where grooming is an essential aspect of self-care, Skol Beard Co has emerged as a pioneering force in the men's grooming industry. With a commitment to natural excellence and premium quality, Skol Beard Co has rapidly gained recognition as a leading Australian brand, catering to the grooming needs of modern gentlemen. This case study delves into Skol Beard Co's transformative journey as they revolutionized men's grooming, redefining the way men care for their beards and skin.


Founded in 2021, Skol Beard Co began as a humble vision determined to create exceptional grooming products using only the finest natural ingredients. From beard oils and balms to beard brushes and grooming kits, their product range reflected a dedication to excellence, craftsmanship, and a profound respect for nature.


As the men's grooming market continued to flourish, Skol Beard Co faced both opportunities and challenges in establishing their brand amidst fierce competition. They needed the help of a speciailised digital marketing agency to properl their e-commerce brand towards sustainable growth.


Throughout this exploration, we will uncover the synergistic partnership between Skol Beard Co and JRNY Digital, revealing the tailored marketing strategies, data-driven decision-making, and customer-centric approach that propelled the brand to new heights.


Key problems


  1. Post-COVID Shift in Demand: Skol Beard Co experienced a surge in sales of face masks during the COVID-19 pandemic, but as demand decreased, they needed to re-focus on selling their core grooming products.

  2. Scaling the E-commerce Brand: Skol Beard Co needed help effectively scaling their e-commerce brand beyond the initial success of face mask sales. They needed a sustainable way to profitably increase sales.

  3. Omni-channel Digital Marketing: Skol Beard Co required assistance in utilizing all digital marketing channels, including social media advertising, email marketing, SEO and social media to maximize reach and conversion rates.

These challenges prompted Skol Beard Co to partner with JRNY Digital to implement effective solutions and strategically scale their e-commerce brand for sustained success.


Our approach


At JRNY Digital, we took a holistic and results-oriented approach to support Skol Beard Co's quest for sustained growth and profitability. Recognizing their unique challenges and ambitious goals, we devised a comprehensive marketing strategy that encompassed multiple aspects of their online presence. Our approach involved the following key elements:


1. Full-Fledged Marketing Takeover: Understanding the need for a cohesive and unified approach, we undertook a full-fledged marketing takeover. By managing all aspects of Skol Beard Co's marketing efforts, we ensured a seamless integration of strategies across different channels, enabling efficient resource allocation and consistent brand messaging.

2. Scaling Online Revenue through Advertising: Leveraging our expertise in digital advertising, we crafted targeted and data-driven campaigns across various platforms, including Facebook ads, Google ads, and other relevant channels. By reaching the right audience with compelling ad creatives, we amplified Skol Beard Co's brand visibility and maximized conversions, driving incremental revenue growth.

3. Email Marketing for Customer Engagement: Recognizing the power of email marketing in fostering customer loyalty and retention, we designed and executed impactful email campaigns. These campaigns engaged Skol Beard Co's customer base, providing value through exclusive offers, personalized recommendations, and relevant content, resulting in increased customer engagement and repeat sales.

4. Website Conversion Rate Optimization (CRO): We conducted a meticulous analysis of Skol Beard Co's website to identify areas of improvement. Through strategic CRO techniques, we optimized the user experience, streamlined the purchasing journey, and minimized friction points, ultimately boosting conversion rates and maximizing the return on their website traffic.

5. Search Engine Optimization (SEO) for Organic Growth: To enhance Skol Beard Co's organic visibility and attract relevant traffic, we implemented a tailored SEO strategy. By optimizing on-page elements, creating high-quality content, and building authoritative backlinks, we boosted their search engine rankings, driving a steady stream of organic traffic to the website.

6. Creative Services for Enhanced Branding: Understanding the significance of strong branding in the competitive market, we provided creative services that resonated with Skol Beard Co's target audience. Through captivating visuals, compelling copywriting, and brand-consistent messaging, we solidified their brand identity and strengthened their connection with customers.

By taking a proactive and strategic approach, we empowered Skol Beard Co to overcome their challenges and scale their online revenue exponentially. Our collaborative efforts spanned various marketing disciplines, each complementing the other to create a robust and cohesive marketing ecosystem. The success of our approach lies in the seamless synergy of digital advertising, email marketing, website CRO, SEO, and creative services, driving Skol Beard Co towards a future of enduring growth and profitability.


The Results


✅ 2.5 MER from $226,199.11 advertising spend

✅ Scaled monthly revenue from $40k per month to $100k+ per month

✅ Diversified revenue channels with additional marketing strategy including email marketing, social and SEO.

✅ Validated core products and developed sustainable business model for scale


""JRNY Digital helped me take my company to the next level. Josh and Jason are great to work alongside and generally care about their clients. Cannot recommend them enough."

Matt Frazer

Founder at Skol Beard Co


Skol Beard Co's visionary resilience and JRNY Digital's strategic expertise harmonized to overcome challenges and capitalize on opportunities. From riding the wave of COVID-19 demand to forging a sustainable path forward, Skol Beard Co's story exemplifies the triumph of innovation and strategic partnership in scaling an e-commerce brand for long-term success.


If you're looking to get results like these, schedule in a free strategy consultation with us now!

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