The challenge
McMoore Motor Co is a family-owned car yard located on Brisbane’s Southside in Archerfield. Founded in 2006, they have deep roots in the community and a strong commitment to exceeding customer’s expectations. Locally owned and operated, Phil and his team were looking to grow their business and take it to the next level.
Key problems
Not a lot of online presence
Unoptimised website leading to poor lead conversion rates
A lot of low quality leads coming through the door
Finding people in the "ready-to-buy" stage
Our approach
Given our understanding of user behaviour and psychology, we were able to approach this campaign with a tailored strategy to find people right in the mindset of buying and giving them exactly what they wanted.
The approach was simple:
Build a dedicated landing page to contain all of the information people needed to buy/sell a car and then send traffic from Google AdWords. This way, we will be able to provide the right message, at the right time to the right person.
The end result is an insane ROI for our client and more leads than they can handle for the next few months!
The solution consisted of
Custom-built landing page containing important elements of user behaviour and psychology
Hyper-optimised Google AdWords campaign
The Results
McMoore Motor Co Google Adwords Results November 2020 - January 2021
✅ Conversion rate: 11.43% (first month) - 26.36% (3rd month) (130.62% increase)
✅ Leads: 75
✅ Cost Per Lead: $58
✅ Cost: $5330
✅ Revenue: $20k+
Phil and the team at McMoore Motor Co have been absolutely stoked with the results so far and are looking to continue their grow. With big plans to buy another car yard and expand the business, the future is looking bright for the team at McMoore Motor Co.
If you're looking to get results like these, schedule in a free strategy consultation with us now!
