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Mcmoore Motor Co - Case Study

The challenge

McMoore Motor Co is a family-owned car yard located on Brisbane’s Southside in Archerfield. Founded in 2006, they have deep roots in the community and a strong commitment to exceeding customer’s expectations. Locally owned and operated, Phil and his team were looking to grow their business and take it to the next level.

Key problems

  • Not a lot of online presence

  • Unoptimised website leading to poor lead conversion rates

  • A lot of low quality leads coming through the door

  • Finding people in the "ready-to-buy" stage

Our approach

Given our understanding of user behaviour and psychology, we were able to approach this campaign with a tailored strategy to find people right in the mindset of buying and giving them exactly what they wanted.

The approach was simple:

Build a dedicated landing page to contain all of the information people needed to buy/sell a car and then send traffic from Google AdWords. This way, we will be able to provide the right message, at the right time to the right person.

The end result is an insane ROI for our client and more leads than they can handle for the next few months!

The solution consisted of

  • Custom-built landing page containing important elements of user behaviour and psychology

  • Hyper-optimised Google AdWords campaign

The Results

McMoore Motor Co Google Adwords Results November 2020 - January 2021

Conversion rate: 11.43% (first month) - 26.36% (3rd month) (130.62% increase)

Leads: 75

✅ Cost Per Lead: $58

✅ Cost: $5330

✅ Revenue: $20k+

Phil and the team at McMoore Motor Co have been absolutely stoked with the results so far and are looking to continue their grow. With big plans to buy another car yard and expand the business, the future is looking bright for the team at McMoore Motor Co.

If you're looking to get results like these, schedule in a free strategy consultation with us now!



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